How To Boost User Engagement On Your E-Scooter Sharing App

Do you want to increase your business’s profitability? If so, retaining users is better than finding new ones. But how do you keep users on your electric scooter application? What if we tell you that engaging and retaining is easier than you think? All you need to do is take care of a few things on your E-scooter-sharing app to maintain and engage your users to build customer loyalty. So, in this blog, we will talk about ten things you can do to boost user engagement on your electric scooter mobile app. Let’s get started! 

Why does user engagement matter? 

Firstly, let’s understand the meaning and importance of user engagement on an e-scooter-sharing app. 

What does user engagement mean? User engagement is the user’s behavior with your e-scooter-sharing app. It includes the features your user interacts with most, products used by the users, transactions made on the electric bike app, and more. Understanding user engagement is crucial because 63% of engaged users are less likely to leave your app. Thus, retaining users becomes easier, and the profitability of the business increases. 

10 ways to improve user engagement on your electric scooter application! 

Let’s talk about 10 user engagement tips to boost user engagement and retention on your electric scooter application. 

PS: We might have used psychological terms, but the explanations follow immediately. So, hang in there and read the article to learn how to understand your users better and retain their interest. 

Pay attention to the user’s onboarding

Imagine you walk into an amusement park for the first time, excited and thrilled to have the best day of your life! But, you enter and see a lot of riders with five different paths to go; no map on the site. The day you were so excited about turning into your ‘Dora the Explorer’ moment and not in a fun way. Likewise, when your user opens the app after installation, you must provide the necessary guidance, a onboarding. Thus, your users can understand the features and how to use your app. 

The onboarding could be in the form of a video tutorial or step-by-step in-app guidance. It helps you reduce the resistance user faces in the first few minutes of installing the app. Therefore, it reduces the probability of users uninstalling the app fast because they feel like opening a maze instead of a scooter booking app. 

Simple actions for ease of use 

Would you rather stand in the queue for 15 minutes to book and access a scooter or book a scooter online and unlock it with a QR code in 15 seconds? This principle is applicable in various steps in your app. For example, when onboarding new users, booking a scooter, making a payment, and more. 

The equation to engage the user in simple, less hassle in action = happier the user. It is based on the choice overload principle to reduce decision fatigue. 

Choice overload is when you dump a lot of options for the users. So, when there are a bunch of equally lucrative options, the customer will find it difficult to make the decision. Decision fatigue is when the user gets confused and tired of too many options. Thus, it may result in a delayed decision, and worse not deciding at all! So keep it simple and easy and your users are bound to engage and use it more. 

For example, you may think that adding various third-party sites to create an account helps. But, it might confuse users more. Adding a zillion steps for user verification can result in people clicking out. So, consult a UI/UX expert to ensure the app has an optimal design that doesn’t overload the users with choices. 

Reward system to build brand loyalty 

If we were to say, run a mile, the first thing that comes into your mind is what you’ll get from that. Are you getting any reward? While the reward might not matter to many, it is a driving force. Rewards help you motivate people to use your service repetitively. So, with repeated use and rewards they become loyal to your sharing scooter company. 

For example, Scoote Around offers rewards points to their user on each ride they rent or buy equipment. Therefore, the users can earn reward points over time to use them for renting or purchasing from them. It motivates its users to stick with you. Furthermore, the reward system can vary depending on your goals. You can choose whether the user gets rewards by using your service or referral program. 

Referral programs can be more effective in gaining new users. The concept depends on the word-of-mouth principle. We are more likely to trust our friends or close relatives rather than a random stranger on the internet. So, with referral programs, you can spread good word-of-mouth to bring new users and reward existing users to make them stay and engage with your electric scooter mobile app. 

Listen to their complaints 

The customer is the king! We all know this marketing principle in our hearts. Therefore, pay close attention to what your customers are saying. Keep a close eye on their inconvenience and complaints. Take active steps to resolve the issue and update them about the same. It lets the customer know that they are heard and their voice matters. It enhances your service to cater to your target audience’s needs. 

Share your story for trust-building 

We have said to cater to your customer’s needs and design your e-scooter sharing app. However, we all need a little emotional connection to survive, even in the business world. You need to share your story or vision behind starting the scooter-sharing company. It plays a major role in the perception of your company among your target audience. You can design the app features to fit your brand image. Therefore, by understanding your goals and missions the users can feel assured and willing to use your services for a long time. You can reinforce your mission statement with special offers and milestone achievement offers. 

Offer moral boost 

We all love to make a positive difference in the world. It helps the world become a better place and gives the user a moral boost of doing a good deed, a win-win situation! You can stand out among the scooter-sharing companies by using a unique feature or leveraging a benefit you using e-scooter sharing services in your electric scooter application. 

For example, Forest focuses on being an eco-friendly fleet service provider. They focus on reducing the CO2 emissions from mobility devices. Thus, they offer a chart to the users showcasing how they have reduced carbon emissions. In 2022, they achieved the goal of 150,000 rides in London resulting in 25 tonnes of less CO2 emission. The scoreboard showing the CO2 emission you have reduced gives a moral boost to the users and helps engage them more. 

Leverage the live notifications 

We are all creatures with limited attention span. Thus, we have limited things we can focus on, and it’s easier to forget about things we don’t interact with much. For example, a song in your playlist you normally skip or don’t listen to or an app resting in your app without any use. Therefore, you need to grab your user’s attention so they use your e-scooter-sharing app. 

Leverage the live notification feature to remind your user about the electric scooter application. Food delivery apps by far have the best live notification to urge you to order online. Similarly, you can write creative, witty, and funny notifications to get the user’s attention and urge them to use the app. Additionally, the live push notification is the most effective method to promote your special offers directly to your users to engage them. 

Create engaging gamification features 

Gamification refers to adding gaming app-like features to your electric scooter application. It includes features like profile completion status, leaderboard, milestone achievement, and more. It gives an extra push and satisfaction to the users. 

For example, Lime mentioned in their 2020 yearly report that they have noted a 34% increase in time users spent riding the scooters and a whopping 54% increase in scooter rides outside rush hours. They use milestone achieve gamification to inspire the user to ride more. Additionally, they partnered with various firms to push eco-friendly campaigns to promote the adoption of e-scooters through an electric scooter-sharing app. 

(Credit: Lime’s 2020 end-of-year report)

Incorporate social media 

In the words of Aristotle, man (human) is a social animal in terms of nature. We rely on other humans to survive and enjoy life. It’s called social connections. When we feel happy or any emotions we feel better by sharing it with someone close to us. With the growth of social media, we share many things only. A video of traveling the city on an e-scooter or the milestones achieved is a popular stat to post on social media So, integrate social features in your app or a share button on the milestone achieved to share on various social sites. It also helps you in marketing your brand and attract new users. 

Optimize the UI/UX of the electric bike app 

The electric scooter application is the visual front of your business. It is the most crucial tool to engage existing and new users. So, pay close attention to how your e-scooter-sharing app looks and functions. User interface (UI) focuses on the visual front of the app and User experience (UX) focuses on the functional excellence of the electric bike app. It helps you attract your user’s attention and offer a seamless experience to retain their attention. Therefore a UI/UX design expert, like us, can help you create an effective user interface to maximize user engagement and retention rate. 

If you feel all this information is a little overwhelming, it’s okay. Many small design things make user engagement easier on an electric scooter app. Squillin Tech can help you with a complete electric scooter-sharing solution. 

How can Squillion Tech help you? 

Squillion Tech is a scooter-sharing app development company. We have been focused on creating mobility solutions for a few years now in addition to our web development and Power BI consulting services. 

What do you get by trusting Squillion Tech?

• Advanced mobility management solutions for rental scooters, bikes, and cars
• Industry-standard services and updates regularly 
• Access to a team of certified developers and designers 
• Transparent project planning, cost, and development progress 
• Technology products backed with AI technology 
• Consistent communication and customer support 
• Advanced analytics solution unique to your needs 

Do you want to know more about our E-scooter-sharing software? Contact Us! 

Conclusion 

E-scooter sharing app is your point of contact with your users. Therefore, you must ensure that your users engage with the app and retain their attention. But, how do you engage the users so they use your app more? Well, that’s what we talked about in this blog. Engaging your users with your app requires attention to the functional aspects like not overloading your users with choices, keeping it simple, use gamification features to retain interest and boost their morals. Additionally, to retain their attention leverage live notifications, lucrative offers, and social media features. Most importantly, listen to the common grievances of the users to improve your electric scooter application to engage your users and show that you care for what they say! 

Squillion Tech can help you with their electric scooter software and app to engage your users with advanced features and consistent services. Check our scooter-sharing software page to know more about our subscription-based software and white-label app to your stress less and manage your services better.